Sneezing, coughing, sinus pressure and headaches, wheezing and gagging, constantly having to blow your nose. This is no way to live. Yet 50 million Americans suffer from seasonal allergies according to the CDC. That’s nearly one in four people who are suffering daily! In addition to the misery of managing allergy symptoms, there is also the cost in both dollars and missed work. Baby boomers (born roughly between 1946 and 1964) spent $143 per person yearly at last count, while Gen Z-ers (born roughly between 1997-2012) spent about $390 dollars a year just on allergy medications. These medications might be over the counter, or prescription. They include antihistamine pills like Benadryl, Zyrtec, or Allegra, nasal sprays like Flonase, eye drops, decongestants, allergy shots, steroids, auto-injectors like the EpiPen, mast cell stabilizers, and other assorted combinations of these treatments. There is clearly a big discrepancy between the amount spent on allergy relief by Boomers and by Zoomers. Why do you think that is? Is the older generation just tougher? Is the younger generation more accustomed to comfort? Or is there something deeper? Let’s dive in and find out, shall we?